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njhcffa tradeshow

NJHCFFA

This state agency finances healthcare facility construction of all sorts.

I rebranded the agency with a new logo ID, standards for use, business papers, colatteral program and tradeshow display.

The central digital mural visual is a montage of different healthcare facilities on a construction blueprint background. The ovals are repositionable and therefore targetable to different show audiences. The main header is backlit. The client often installs the display in their lobby inbetween show events.